Category: Korean Culture

  • Starfield Library: The Most Beautiful Instagram Spot in the Heart of Seoul

    If you’ve seen a photo of a massive, 13-meter tall bookshelf reaching the ceiling on Instagram, it’s probably the Starfield Library in Seoul. Located right in the middle of the COEX Mall, this is not just a library—it’s a masterpiece of modern architecture.

    Here is why you must visit this stunning open-space library.


    1. A Massive Wall of Knowledge

    The library features over 50,000 books and magazines. Even if you don’t read Korean, the sheer scale of the floor-to-ceiling bookshelves is enough to take your breath away. It’s the perfect place to feel the “intellectual vibe” of the city.

    2. The Best Photo Spot: The Escalator

    The most famous photo spot is the escalator running right next to the giant bookshelf. Try taking a “moving shot” as you go up or down. The natural light coming from the glass ceiling makes every photo look professional.

    3. A Place to Rest and Recharge

    Despite being in a busy shopping mall, the library offers plenty of seating with power outlets. It’s a great spot to take a break, charge your phone, and plan your next destination after a long day of shopping.

    4. Seasonal Decorations

    Starfield Library changes its central art piece every season. From massive Christmas trees to artistic installations, there is always something new to see.

    (Since it’s located inside a huge mall, you might also want to check out my guide on Essential Apps for Korea to find your way around the complex!)


    💡 Pro Tip for Travelers:

    Visit during the weekday mornings if you want to avoid the crowds and get a clear photo. Also, the library looks completely different at night when the bookshelves are beautifully lit up!

    Which book would you pick from these massive shelves? Let me know in the comments!

  • Find Your “Life Color” in Seoul: Why Personal Color Analysis is a Must-Do

    Have you ever wondered why some colors make you glow while others make you look tired? In Korea, finding your “Personal Color” has become a huge trend, and now travelers from all over the world are flocking to Seoul to get diagnosed by experts.

    Here is why you should add a Personal Color Analysis to your Korea travel itinerary!


    1. What is Personal Color Analysis?

    It’s a professional service where an expert uses dozens of different colored fabrics to see which shades match your skin tone, hair, and eyes. You’ll find out if you are a “Spring Warm,” “Summer Cool,” “Autumn Warm,” or “Winter Cool.”

    2. A Total Makeover Experience

    Once you find your best colors, the experts don’t stop there. They will go through your current makeup pouch and recommend the perfect lipstick, foundation, and even hair color that suits you best. It’s like having a professional stylist for an hour!

    3. Why Korea?

    Korea is the world leader in K-beauty and skin science. The consultants in Seoul are highly trained and often provide English or Chinese translation services. It’s an investment that helps you shop smarter for clothes and cosmetics for the rest of your life.

    (After getting your color analyzed, you’ll know exactly what to buy at the store! Check out my guide on Shopping at Olive Young to find your perfect products.)


    💡 Pro Tip for Travelers:

    These studios are extremely popular! I recommend booking at least 1-2 months in advance. Popular spots in Hongdae and Gangnam fill up very quickly.

    Do you know your personal color? Would you like to try this experience in Seoul? Let me know in the comments!

  • Seoul Nightlife Guide: Hongdae vs. Gangnam – Which One is for You?

    When the sun goes down, Seoul transforms into a city that never sleeps. Whether you want to dance all night or enjoy a classy cocktail, Seoul has it all.

    (Before you head out, make sure you have the essential apps for Korea ready on your phone!)


    1. Hongdae: The Heart of Youth and Indie Culture

    If you love street art and live music, Hongdae is your place.

    • Vibe: Youthful and energetic.
    • What to do: Watch talented buskers and hit the indie clubs. If you get hungry while partying, you can always find amazing Korean street food around every corner.

    2. Gangnam: Luxury, Style, and High-End Vibes

    This district is all about sophistication.

    • Vibe: Fancy and upscale.
    • What to do: Visit trendy lounge bars and high-end clubs. Don’t forget to dress to impress if you’re heading here!

    3. The Best Part: Late Night Snacks (Anju)

    No night out in Korea is complete without “Anju” (food eaten with alcohol). Many people love to end their night with fried chicken at Han River or by grabbing some unique snacks at a 24/7 convenience store.

    4. K-Late Night Snacks (Anju)

    No night out in Korea is complete without “Anju” (food eaten with alcohol). Whether it’s fried chicken, spicy rice cakes, or a hot stew at a “Pocha” (street stall), eating late-night snacks is a must-do ritual.


    💡 Safety Tip:

    Seoul is incredibly safe at night. You can even leave your phone on a cafe table without worry, as I mentioned in my post about Korean cafe culture.

    Which vibe do you prefer? The artistic streets of Hongdae or the flashy lights of Gangnam? Let me know in the comments!

  • The Ultimate Korea Travel Checklist: 5 Things You Must Prepare Before You Fly

    Planning a trip to South Korea? That’s exciting! But before you grab your suitcase, there are a few essential things you need to check to ensure your trip is smooth and stress-free.

    Here is your final checklist before heading to the airport!


    1. Check Your Voltage (220V)

    South Korea uses 220V outlets with two round pins (Type C and F). If your country uses 110V (like the US) or different pin shapes, make sure to pack a Universal Travel Adapter. You can also find them at Korean convenience stores, but it’s better to have one ready!

    2. Pre-book Your SIM Card or eSIM

    While Korea has great public Wi-Fi, you’ll need data for maps and translation apps on the go. I highly recommend pre-ordering a SIM card or eSIM online and picking it up at Incheon Airport. It’s much cheaper and faster than roaming.

    3. Pack According to the Season

    Korea has four very distinct seasons.

    • Spring/Autumn: Light jackets are perfect.
    • Summer (July-Aug): Extremely humid and rainy. Pack light, breathable clothes and a small umbrella.
    • Winter (Dec-Feb): Freezing cold! You will need a heavy padded coat, gloves, and heat packs (Hot-packs).

    4. Download Essential Apps

    As I mentioned in my previous post, Google Maps doesn’t work well here. Make sure Naver Map, Kakao T (for taxis), and Papago (for translation) are already installed on your phone before you land.

    5. Carry a Little Bit of Cash

    Korea is a credit card paradise, but you might need cash for small street food stalls, traditional markets, or charging your T-money card. Having about 50,000 to 100,000 KRW in your pocket is always a good idea.


    Is there anything else you are worried about before your trip? Ask me in the comments below!

  • Top 3 Instagrammable Spots in Seoul for Your Best Travel Photos

    If you’re looking for the perfect “Instagram” photo in Seoul, you’re in luck. Seoul is a city where tradition meets the future, providing incredible backgrounds for your travel shots.

    Here are the top 3 spots to get your “Life Shot” (In-saeng Shot) in Seoul.


    1. Gyeongbokgung Palace (with Hanbok)

    This is a classic. If you rent a Hanbok (traditional dress), you get free admission! The colorful pillars and grand gates of the palace make every photo look like a historical drama poster.

    2. Starfield Library (COEX Mall)

    Located inside the COEX Mall, this massive open-air library features 13-meter-tall bookshelves. The natural light from the glass ceiling makes it a favorite spot for photographers. It’s a book lover’s paradise!

    3. Dongdaemun Design Plaza (DDP)

    Designed by the famous architect Zaha Hadid, this building looks like a giant silver spaceship. Its futuristic curves and LED rose garden (at night) provide a backdrop unlike anything else in the world.


    Which of these spots would you visit first for a photo? Tell me your favorite Seoul landmark!

  • 3 Cultural Shocks for Foreigners Visiting South Korea

    Every country has its own unique customs. In Korea, there are a few things that might surprise you at first, but once you understand them, they are part of the local charm!

    Here are 3 unique Korean cultures that might give you a little “culture shock.”


    1. “How old are you?” – The Age Question

    In many Western cultures, asking someone’s age can be rude. But in Korea, it’s often one of the first questions people ask. Why? Because Korean language has different levels of politeness based on age. They are just trying to figure out how to speak to you respectfully!

    2. Sharing Food from the Same Pot

    When eating stews like Kimchi-jjigae, you might see Koreans dipping their spoons into the same pot. This is a sign of closeness and “Jeong” (connection). However, many modern restaurants now provide individual small bowls, so don’t worry!

    3. The Bathroom Tissue Situation

    In some older buildings in Korea, you might see a sign asking you not to throw toilet paper in the toilet, but in a trash bin instead. This is because of old plumbing systems. Most modern places are fine, but it’s always good to check the sign!


    What was the biggest culture shock you’ve experienced while traveling? Let me know in the comments!

  • “Is This Free?” – 3 Surprising Free Services in Korean Restaurants

    Traveling in Korea is full of pleasant surprises, especially when it comes to dining. There are things that locals take for granted, but international visitors find absolutely amazing (and free!).

    Here are 3 “small but great” services you’ll find in almost every Korean restaurant.


    1. Unlimited Cold Water for Free

    In many countries, you have to pay for bottled water or even tap water. In Korea, as soon as you sit down, the waiter brings a cold bottle of water and cups. If you finish it, you can always ask for more or find a “Self” water purifier. It’s always free!

    2. The Hidden Utensil Drawer

    Can’t find your spoon or chopsticks on the table? Look at the side of the table! Most Korean restaurants have a hidden drawer under the tabletop filled with neatly arranged napkins and utensils. It saves space and keeps everything clean.

    3. The Complimentary Post-Meal Coffee

    After a spicy meal, look near the exit. You’ll often find a small “Vending Machine” that serves sweet, milky coffee for free (or just 100 won). It’s the perfect way for Koreans to finish a meal with a bit of sweetness.


    Which of these services do you wish your country had? Let me know in the comments!

    Restaurant interior
  • Visit Your Favorite K-Drama Spots in Seoul

    Are you a fan of K-Dramas? Many of the romantic scenes you see on screen are filmed in beautiful locations across Seoul. You can actually visit these places and feel like the main character of your own drama!

    Here are the top K-Drama filming locations you shouldn’t miss.


    1. N Seoul Tower (Namsan Tower)

    Featured in countless dramas like My Love from the Star, this is the ultimate romantic spot. Don’t forget to buy a “Love Lock” and attach it to the fence with your partner’s name on it!

    2. Bukchon Hanok Village

    This traditional village with hundreds of Hanoks (traditional Korean houses) has been a backdrop for many historical and modern dramas. Walking through these quiet alleys feels like traveling back in time.

    3. Yeouido Hangang Park

    Remember the beautiful river scenes where characters eat ramen? Most of them are filmed at Yeouido Park. It’s the perfect place for a sunset walk or a bike ride, just like in the dramas.

    4. Starfield Library (COEX Mall)

    This massive, futuristic library with walls of books is a famous filming spot for modern dramas. It’s located inside COEX Mall and is one of the most photographed places in Seoul.


    What is your all-time favorite K-Drama? Tell me which filming spot you want to visit the most!

  • The Ultimate Guide to Korean Jjimjilbang (Sauna & Spa)

    If you’re tired from walking all day in Seoul, there is no better place to recharge than a Jjimjilbang. It’s a huge, 24-hour public bathhouse and sauna that is a central part of Korean social life.

    Here is how you can enjoy Jjimjilbang like a local.


    1. The Famous “Lamb Head” Towel

    The first thing you should do after putting on your provided uniform is to make a “Lamb Head” (Yang-meori) out of your towel. It’s a cute Korean tradition, and it’s perfect for your Instagram photos!

    2. Must-Eat Snacks: Sikhye and Roasted Eggs

    You cannot leave a Jjimjilbang without trying Sikhye (a sweet rice drink) and Roasted Eggs. The eggs are slow-cooked in the sauna, giving them a unique smoky flavor. They are the perfect snack to have while chatting in the common area.

    3. Healing in Different Rooms

    Jjimjilbangs have various rooms with different temperatures and materials. You can try the Salt Room, the Ice Room, or the intense Bulgama (Hot Oak Sauna). It’s great for your skin and muscle relaxation.

    4. Sleeping and Staying Overnight

    Did you know you can sleep at a Jjimjilbang? For a very small fee (around $10-$15), you can stay 24 hours. Many budget travelers use it as a cheap place to crash for a night!


    Have you ever been to a public sauna? Would you be brave enough to try the 80°C Bulgama? Let me know in the comments!

  • K-Beauty Heaven: Essential Shopping Tips for Olive Young

    If you are interested in skincare, Olive Young is your paradise. It’s the “Sephora of Korea” and you can find one on almost every street corner in Seoul.

    Here is how to shop smart at Olive Young.


    1. Look for the “Awards” Stickers

    Olive Young releases an “Annual Awards” list. Look for products with a “1st Place” or “Award Winner” sticker. These are the most trusted and best-selling products chosen by Korean locals.

    2. Immediate Tax Refund

    Travelers, don’t forget your passport! If you spend over 30,000 KRW, you can get an immediate tax refund at the counter in most major branches (like Myeongdong or Hongdae). You pay the discounted price right away!

    3. “1+1” and “Special Sets”

    Koreans love deals. You will often see “1+1” (Buy one, get one free) or “Olive Young Only” special sets that include free travel-sized samples. These are the best value for your money.

    4. Don’t Skip the “Care” Section

    Olive Young isn’t just about makeup. Their pimple patches, sunscreens, and hair care products are world-famous. Make sure to check the “Trend” section to see what’s hot right now.


    What is your favorite Korean skincare brand? I’d love to hear your recommendations!